Artificial intelligence that actually sounds, well, like a smart human being. That’s basically what GPT-4 (previously known as GPT-3) is in a nutshell. These last few years have seen the rise of many GPT-4 tools with their own unique set of features and uses. 

If you’ve been thinking of reaping the benefits that a GPT-4 tool can offer you, this guide was made for you. Below, we go through some of the best GPT-4 tools you can start using to supercharge your workflows and get more done. 

What is GPT-4 and how does it work?

GPT stands for Generative Pre-trained Transformer and the three stands for third generation. GPT-4 is a machine learning model created with open AI and neural networks.

It’s specifically trained to generate all types of realistic human text that reads like something a human would write through the use of billions of machine learning parameters. It essentially intakes text and content across the internet and uses it to spot predictive writing patterns used in common language. 

As you can probably guess, its text generation features come with a lot of implications for businesses. Because GPT-4 can be used to generate anything from prose to dialogue to even news articles, its use is expansive and can be transformative for online publishing workflows. 

However, as GTP-4 evolves, some shortcomings can include: 

• Limited learning due to being pretrained
• Human biases are translated into the software
• Can only take in a bit of input at a time

Let’s walk through some of the best GPT-4 tools you can use to start generating content. 

The 16 best GPT-4 tools with examples

1. Jasper

Jasper is an all-in-one AI writing assistant designed to generate content for you once you’ve entered a few key details about your topic. 

Top features:

• Comes with a paraphrase feature in case you want to restructure specific sentences
• Let’s you check for plagiarism and grammar
• Comes with templates for different types of writing scenarios
• Lets you save your work in project folders and documents
• Comes with an engaged Facebook community where users share tips and tricks
• Helps you create custom images with Jasper's AI Image Suite.

Price:

Jasper offers several flexible pricing plans ranging from the $39 per month Creator plan to custom Business plans for an enterprise-level solution.

2. ChibiAI

ChibiAI is designed to help you get over writer’s block and predict what you’ll write next by suggesting new ideas as you go. 

Top features:

• Comes with a responsive community that answers all your support questions
• Is designed to write with you instead of generating content for you

Price: 

Get started with ChibiAI for $9. 

3. Copysmith

Copysmith works best for e-commerce teams that want a streamlined way to write content like product descriptions and landing page copy. 

Top features:

• Comes with a chrome extension for easy access
• Bulk generate content once you upload your content spreadsheets
• Comes with templates for ad copy, captions, and blog outlines
• Assign content generation assignments to teams and collaborate on new projects from one place

Price: 

• Starter: $99 a month for up to 33,000 words a month
• Professional: $59 a month for up to 260,000 words a month
• Enterprise: Contact their sales team for a quote

4. Kafkai

Kafkai is a machine learning tool that writes every article from scratch without the need to scrape any digital content. 

Top features:

• The niche AI article writer feature will generate an article for you once you’ve chosen a niche
• Is able to translate articles to seven languages
• Designed for bulk content generation. 

Price: 

• Industrial Printer: $199 a month for up to 2,500 articles
• Printing Press: $129 a month for up to 1,000 articles
• Newsroom: $49 a month for up to 250 articles

5. Texta

Texta is an AI copywriter that’s useful for creating website copy, social ads, video script, and even sales copy. 

Top features:

• Let’s you set tone, style, and how creative you’d like the writing to be
• Comes with long-form generator to create blog posts
• Translates copy to over 20 languages

Price: 

• Starter: $29 a month for up to 50,000 words
• Pro Max: $69 a month for up to 200,000 words
• Pro Max Plus: $99 a month for up to 300,000 words

6. Frase

Frase is designed to helps marketing teams write SEO content much quicker with its content analytics and content brief features. 

Top features:

• Can generate content briefs in a few minutes
• Let’s you create and store custom templates
• Autocompletes new sentences and writes entire paragraphs for you

Price: 

• Basic: $44.99 a month if paid annually for 30 document credits
• Team: $114.99 a month if paid annually for unlimited credits
• Enterprise: Contact team for more information

7. Anyword

Anyword is a copywriting AI designed to use predictive analytics to help you write better sales copy that converts. 

Top features:

• Connects to your landing page for easier content generation workflow
• Includes policy compliance detection features
• Can write content in 25 languages

Price: 

• Data-Driven: $83 a month for 80,000 credits
• Data-Driven Unlimited: $266 a month for unlimited credits
• Enterprise: $999 a month

8. Zyro

Zyro makes it easy to build a website or online store by generating content for you through a series of templates and text generation tools. 

Top features:

• Generate website text through niche templates or freewriting
• Comes with SEO features
• Generates product descriptions

Price: 

• Website: $2.90 a month
• Business: $4.90 a month
• Advanced Store: $15.90 a month 

9. Writesonic

Writesonic generates Google ads, landing pages, emails and more in a matter of seconds. 

Top features:

• Lets you describe your product, set the occasion, and insert a special offer
• Comes with more than 40 copy templates
• Offers a Facebook community

Price: 

• Free: $0 for 10 credits
• Basic: $15 a month for 100 credits 
• Economy: $25 a month for 750 credits
• Professional: $45 a month for unlimited credits
• Startup: $95 a month for unlimited credits

10. Sassbook

Sassbook is built to help you write and summarize stories in minutes without the need to create an account. 

Top features:

• Can summarize pages of content for you
• Use it to write stories with the help of AI
• Lets you create content briefs

Price: 

• Free: 50 words per generation
• Standard: $32 a month for 70 words per generation
• Premium: $49 a month for 100 words per generation

11. Simplified

Simplified is an AI writer designed for marketing copy that forms part of a suite of marketing tools teams can use to streamline their workflows. 

Top features:

• Generates SEO-driven copy
• More than 30 different AI marketing templates and use cases
• Lets you rewrite content with one click
• You can organize both teams and clients within one unified dashboard

Price: 

• Free Forever for individuals
• Small Teams: $12 for up to 5 team members
• Business: $24 for up to 5 team members
• Growth: $99 for up to 5 team members

12. HyperWrite

HyperWrite is an AI copywriting tool built to generate original paragraphs once you feed it some basic information on what you’re looking for. 

Top features:

• Suggests unique phrasing and sentences as you write
• Can include information from chosen sources 
• Useful for students and professionals

Price: 

Get started with HyperWrite for free. 

13. Rytr

Much like other GTP-3 tools in the space, Rytr helps you generate content faster and at an affordable price point. 

Top features:

• Lets you generate AI responses for automated chatbots, customer reviews, emails, and customer support questions
• Comes with a plugin you can use in Shopify and WordPress
• Its API lets you integrate it into your existing apps and workflow
• Its SEO analyzer ensures you’re optimizing your copy to rank in SERPs

Price: 

• Free Plan: Generate up to 5,000 characters a month
• Saver Plan: $9 a month for up to 50,000 characters per month
• Unlimited Plan: $29 a month for unlimited characters

14. Longshot

Longshot is a robust long-form writing assistant built for content teams, marketers, writers, and editors. 

Top features:

• Comes with semantic SEO features to write competitive content that ranks
• Fluent in eight languages
• Comes with a unique five-step approach to blog content generation
• Makes writing easier by letting you specify what niche you’re creating content for

Price: 

• Basic: 10 free credits per day
• Pro: $29.90 per month for 1,000 credits
• Enterprise: $89.90 per month for unlimited credits

15. Wordtune

Wordtune is a Chrome extension that will edit and rewrite your content as you write it whether you’re working in Google Docs or a Word document. 

Top features:

• Switch from casual to formal finetuning preferences
• Let’s you change the length of your sentences as you go
• Includes grammar and spelling fixes and works in Word

Price: 

• Free: $0 for 10 rewrites a day
• Premium: $9.99 a month for unlimited rewrites
• Premium for Teams: Contact the sales team

16. INK

As a Chrome extension, INK works as an SEO cowriter that enables you to produce high quality content that’s optimized and unique to you. 

Top features:

• Comes with writing scores for different writing criteria
• Analyzes your SEO competition to inform you on how to outrank them
• Helps you generate clickable headlines

Price: 

• Team SEO Unlimited: $177 per month billed annually for unlimited ink points
• Pro SEO: $44 per month billed annually for 444 ink points
• Starter: $8 per month billed annually for 222 ink points

What is GPT-4 in content? 

GPT-4 stands for Generative Pre-trained Transformer and is a type of language model that leans on machine learning and deep learning principles to create human-like copy and content through an API and natural language processing (NLP).

It’s part of the GPT-n series, forming the third edition of the language prediction model made by OpenAI, and more recently, the basis of the viral AI generator ChatGPT.

The model works by using pre-trained algorithms and automation to populate web pages and blog posts with well-written content that reads just like any other blog post or web page. The algorithms have been fed more than 570GB of text data through crawling the web and absorbing crucial information about a breath-taking amount of topics. 

For content creators and content marketers, a content generator is the perfect writing buddy, especially if you’re looking to scale your content creation efforts and build a bigger content network without blowing your budget on resources. 

How does AI help in content generation? 

AI uses semantic analysis to learn how to build language and create sentences that actually make sense. Every time it reads a new piece of text or analyzes the information on a page, it becomes infinitely more knowledgeable and flexible.

It goes one step further than simply looking at the words, and instead monitors how words are used in a contextual way and the intent behind them. 

While OpenAI’s GPT-4 can help actually put words on a page (great if you’re facing the dreaded writer’s block), AI, in general, can be hugely beneficial for content creation teams. 

• Scale content creation efforts: perhaps the biggest benefit of AI is how fast it works. Unlike humans who are fairly limited in how much they can do in a given timeframe, AI tools are uninhibited in this regard and can therefore create huge amounts of copy, AI content, and AI art in a fraction of the time 
• Come up with content ideas: Stuck for blog ideas? Writer’s block getting the best of you? AI can use its past learnings to suggest blog post topics and content ideas based on similar pieces in your industry and on the web
• Enhance SEO efforts: AI can identify the most promising keywords for your brand and optimize landing pages, web pages, and blog posts based on those keywords. AI is powerful for SEO because it can process data more effectively than human counterparts.
• Personalize content: Consumers today crave personalization–it shows a brand cares. AI tools are able to personalize content, from email marketing campaigns to landing pages so that each customer has a unique and individual experience 

Advantages of using GPT-4 for content generation 

While AI has many different uses in marketing, GPT-4’s specific purpose is creating content from set cues. It can help you scale content creation efforts and build out tons of content quickly for your digital marketing campaigns, and it also has plenty of other advantages. 

1. Most knowledgeable language predictor

GPT-4 has been plugged with so much data that it’s now the most trained language model available. It has a learning parameter of 175 billion parameters, which instantly makes it more knowledgeable and accurate than any other language model. 

2. Needs very little input

It would be pointless to use AI for content creation if it needed a lot of input – you’d still end up being crunched for time and struggling to scale. Luckily, with GPT-4, you don’t need to provide it with much information for it to create great, unique content. It just needs minimal input and the pre-learned model does the rest for you.

Jasper’s long-form content editor can either create content from scratch or build a blog post structure for you with input about your brand and the topic you want to write about. 

3. Versatile for all your content needs

Need to write articles, product descriptions, blog posts, landing pages, ad copy, social media updates, Tweets, emails, and more? GPT-4 has you covered. It can create content for a whole host of needs and uses intent and context to make sure it’s serving the right content for the right purpose.

Plus, with its advanced natural language processing capabilities, the content it creates is highly readable and engaging.

Not only can GPT-4 generate written content, but it can also create images, videos, and even audio clips. This makes it a versatile tool for all your content needs. Whether you're running a small business or managing a large marketing campaign, GPT-4 has the ability to assist in creating a wide variety of quality content.

4. Create high ranking content 

GPT-4 not only produces human-like content, but it can also optimize it for search engines which can help push your website up the search results. It can generate high-quality, informative blog posts that are rich with keywords and are plagiarism free for a chance to rank in the SERPs. This can help improve your website's visibility and attract more traffic to your brand.

5. Generate multiple ad copy variations

Testing ads is crucial if you want to find the winning combination, but it can be a costly, time-consuming process. The GPT-4 helps you easily write and test hundreds of different copy variations that you can instantly run to increase sales and improve your return on ad spend (ROAS). 

6. Come up with winning content ideas

GPT-4 can generate ideas based on its complex learnings. It crawls the web to find content that’s popular and suggests ideas based on that and your chosen keywords to ensure you never run out of content ideas. 

7. Say goodbye to writer’s block

Tired of staring at a blank page? GPT-4 eradicates writer’s block by creating content from scratch so you don’t have to. Simply give it a few relevant phrases and a tiny amount of information and it can create thousands of words in minutes totally from scratch. 

8. Reach new markets

Language barriers can limit your reach in new markets – and, let’s face it, translation apps can be glitchy at best. GPT-4 can write creative and accurate content in more than 25 languages, unlocking new markets and destinations for your brand. 

How to generate unique content using GPT-4 

The way GPT-4 works means it pulls information from a database of articles from all over the web. This helps it decipher what words generally appear in a sequence together so it can form intelligible sentences based on fact. At its core, it’s a learning tool that thrives on being given input, but it helps to have a few things in place to really make the most of it. 

1. Understand your audience

Knowing who you’re talking to will help you feed the AI the right information so they can serve content that’s relevant and applicable to your audience’s needs. To do this, create customer personas that detail the demographics, interests, challenges, and pain points of each segment of your audience. 

Here’s a few ways you can research your target audience so that you have relevant data and information to give the AI:

• Conduct surveys and questionnaires to gather direct feedback from your audience.
• Analyze website analytics to understand user behavior, demographics, and preferences.
• Utilize social media listening tools to monitor conversations and sentiments about your brand or industry.
• Engage with your audience through online forums and community groups to gain insights into their interests and pain points.
• Study competitors to identify common trends and preferences within your target market.

These strategies will provide you with valuable data to input into the AI system, enabling it to generate content that resonates with your audience.

2. Solidify your tone of voice

Your tone of voice will help you connect with your audience and build relationships and trust. With Jasper, you can select from a range of tones to ensure you’re hitting the spot with every piece of content you create. 

3. Refine your USP 

Jasper often asks you for a couple of sentences about your brand or product before it can generate content. Have your refined unique selling point (USP) ready, as well as a couple of relevant keywords and a short description of each product you want to write about. 

4. Teach the tool

AI learns from experience, so by giving it pre-written examples of content you like, you’re teaching it how you want to create your own content. The more information you plug into the tool, the more accurate its output will be.

5. Edit your content 

While AI draws from millions of blog posts to find correct information, it will sometimes get it wrong. Avoid this by fact-checking everything the tool generates and editing out any awkward phrases or sentences that don’t make sense. 

6. Use it to scale

One of the biggest benefits of Jasper and other GPT-4 tools is that they can produce content at scale. Make the most of this by using it to produce content like product descriptions and ad copy that you need in bulk. It will save you time and give you consistent, high-quality content.

Things to keep in mind when using GPT-4 

Fact-checking and adding a human touch

GPT-4 is a great writing assistant. Its incredible knowledge and learning capabilities mean that, over time, it can produce increasingly accurate content that hits the sweet spot every single time. But it’s worth remembering that it is a machine, after all, and it might require a human touch every now and again.

It’s especially important when it comes to fact-checking and ensuring that the content produced is accurate and relevant. While GPT-4 may have access to a vast amount of information, it’s still important for humans to double check for any errors or outdated information.

This also helps add a personal touch to the content, making it more relatable and engaging for readers.

Use a hybrid AI-human approach

The best way to use it is in tandem with copywriters or other humans to make sure you’re putting out the best quality content possible.  While GPT-4 can produce content at scale, it may still miss important details or make mistakes that a human editor or fact-checker can catch and correct. This hybrid AI-human approach ensures that you’re getting the best of both worlds – the efficiency and speed of GPT-4 combined with the accuracy and creativity of human input.

Be aware of potential biases

One thing to keep in mind when using GPT-4 is that it learns from existing data, which means it may have underlying biases based on the data it has been trained on. As a result, it's important to be aware of any potential biases in your content and to take steps to address them. This could include diversifying your training data or having a human review the content for any potential biases before publishing.

Another benefit of using GPT-4 is its ability to generate diverse and unique content. However, it's important to also consider multiple perspectives when using this technology. While GPT-4 may be able to produce a variety of content, it may still lack the nuanced understanding and empathy that humans possess.

Work from established templates

Tap into Jasper’s library of templates to ensure you’re creating the right content for the right situation. For example, you can use the Blog Post Intro template along with the Blog Post Outline template and the Blog Post Conclusion template to build out well-structured blog content, or you can leverage the Google Ads Description template to make sure you’re producing accurate ad copy. 

This is only the beginning for GPT tools

If one thing is for certain, is that the use of LLM tools is here to stay. As we see a lot of useful tools being created for content creation, the adoption of writing assistants and AI generators is imminent. 

While the rise of GPT-4 tools is exciting and its impact on the writing industry is immense, GPT-4 will eventually fade from use with the dawn of GPT-5 and more advanced large language models that are capable of brighter, newer things.

However, this does not mean that the potential for GPT-4 tools is limited. In fact, we are just beginning to see the possibilities and opportunities these tools can bring to writers and content creators.

Elevate your writing today with Jasper

Today, natural language processing, algorithms, and open-source resources have come together to make the work easier for everyday marketers. If you’re ready to start using all that GPT-4 tools have to offer, get started with Jasper.

As an AI writing assistant, it’s one of the easiest tools to get started with and comes with plenty of features that’ll transform your writing with the click of a button.

Sign up for a free trial of Jasper today!