As Jasper's in-house SEO lead, I am constantly looking for ways to improve our SEO strategy and make it more efficient.

We are (obviously) big fans of AI content writing tools over here on the Jasper team and we rely on them to offer the efficiency we need as we work to grow the business. These tools can help us create better content faster, while also helping us with keyword research and classification.

In this article, we will explore how marketers can incorporate AI content writing tools into their SEO strategies. We outline 10 tools you case check out boost your AI SEO ROI as well as tips on what to do with these AI-driven tools once you welcome them to your workflow.

"AI offers real-time information while responding to changing digital landscapes," said Hassan Sanders, founder and CEO of Diabetic Insurance Solutions. "It improves our SEO, resulting in increased traffic, click-through rates, and conversions. Embracing AI isn't an option; it's required for surviving in the digital age."

In this article:

TL;DR: AI SEO leverages AI tools like Jasper to streamline SEO tasks like content creation, keyword research, or site optimization.

Surfer SEO

Surfer SEO is great for creating SEO content and updating existing page content. It analyzes over 500 on-page signals in one sweep, making it a powerful tool for SEO marketers.

While some AI tools don't optimize for search intent and SEO, Surfer SEO does. It combines article creation and optimization, making it one of the most effective AI tools out there.

Surfer SEO's free version makes it affordable and accessible for those who wish to try out the tool before committing to a paid plan. It even integrates directly with Jasper to help you optimize your content as you're creating it.

Jasper

Jasper is the first AI marketing co-pilot and offers a ton of SEO benefits. Here's how:

1. Keyword Optimization: Jasper can help you incorporate your target keywords naturally and effectively into your content. It understands the context of your content, ensuring that the keywords are used in a way that makes sense and adds value to the reader.
2. Campaign Acceleration: an AI-native approach for improved project management and team-wide coordination in enterprise marketing. It provides an overview of tasks, automates feedback summaries, and enables content revision, all within the platform. The feature also allows for efficient creation of campaign content, saving valuable time.
3. Content Creation: Jasper can generate high-quality, SEO-friendly content quickly. Whether you need blog posts, product descriptions, or social media posts, Jasper can create content that is not only engaging to readers but also optimized for search engines.
4. Meta Descriptions and Title Tags: These are crucial elements of SEO, and Jasper can help you write compelling meta descriptions and title tags that include your target keywords. This can improve your click-through rates from search engine results pages.
5. Readability and User Experience: Jasper creates content that is easy to read and understand. This is important for SEO, as search engines favor content that provides a good user experience.
6. Scaling Content Production: With Jasper, you can scale your content production without compromising the quality. This is beneficial for SEO, as producing regular, quality content can improve your search engine rankings.
7. Analytics: monitor your content's performance across various metrics directly on the platform. Beyond just providing data, Jasper generates evidence-based suggestions for improvement and allows changes to be automated with a single click. Additionally, it identifies content trends to guide future strategies, offering a clearer ROI view for high-volume marketing teams.

Find out more about how we use Jasper for SEO from our Creative Director, Kyle Williams.

AlliAI

Alli AI is an artificial intelligence-driven SEO software designed to optimize websites and enhance their visibility on search engine results pages (SERPs). The platform is built to integrate with any CMS and optimize every piece of code on your website.

Alli AI offers a comprehensive suite of SEO tools, including:

• on-page and content optimizations
• technical optimizations
• outreach and backlink analysis

Another key feature of Alli AI is its Bulk Onpage Optimization, which creates site-wide optimization rules and deploys code changes down to individual pages. The platform also analyzes the relationships between sites, content pages, and search engine rankings to provide fast, actionable, and automated tactics to outperform the competition.

Semrush

I'm pretty sure every SEO in the world has used Semrush, but I'll include it anyway, for good measure. Known for its comprehensive suite of SEO tools, Semrush uses AI to:

• Provide insights into keyword trends
• Generate content ideas
• Optimize on-page elements
• Analyze backlinks
• Offer recommendations for ranking improvements

Frase‍

Frase helps in optimizing content for SEO using AI. It provides content briefs and question ideas to engage the audience better.

In addition to its content creation capabilities, Frase also provides a range of SEO tools. These include keyword research and optimization tools, which can help users identify the most effective keywords to target in their content.

Frase also provides insights into how well your content is likely to perform in search engine rankings, allowing you to make data-driven decisions about your content strategy.

Diib

Diib is an AI SEO tool that syncs instantly with Google Analytics, using advanced algorithms to provide users with an easy-to-use growth plan. It offers a deep analysis of your website, competitors' websites, and industry benchmarks to inform your online growth strategy.

One of the standout features of Diib is its Answer Engine. This tool combines your actual analytics data with a deep analysis of your website, competitors' websites, and industry benchmarks to provide suggestions on how to quickly grow online. The results are delivered in about 54 seconds, making it a time-efficient tool for gaining insights into your website's performance.

Users of Diib appreciate its simplicity and user-friendly design, as well as its ability to provide actionable insights for improving SEO, speed, security, and user experience.

INK

INK is an all-in-one SEO platform with an AI writing feature and a smart SEO assistant. It generates keyword-focused content based on current trends and algorithms. It also learns from competitors, enabling engaging content that secures a higher spot in search engine rankings.

The platform's patented AI-powered SEO assistant optimizes content for search engines and user engagement. Its real-time audience research powers conversion copywriting to transform visitors into loyal customers. It also has a content shield protects your brand from the pitfalls of AI-generated content, ensuring reputation safety. It provides educational resources, including free courses and videos, and a large Facebook community of marketing experts.

Some standout features include:

• Content shield makes suggestions to protect your content and site from potential AI writing penalties.
• Writing suite has a long-form document editor that can write, rewrite, edit, and simplify sentences for you.
• Optimizes your images for SEO.
• Automated keyword search helps you find the right keywords for your content.
• Educational resources like free courses, videos, and an online community to help you master content performance.

NeuronWriter

NeuronWriter is another AI for SEO tool that promotes enhanced content delivery. Using data from Google SERPs, insights from competitor analysis, and natural language processing (NLP), NeuronWriter synthesizes information into targeted content tailored for your targeted keywords.

The platform has an AI writer powered by OpenAI’s popular GPT model, which not only generates content but also streamlines writing and SEO optimization processes. Consequentially, this AI for SEO tool fosters a streamlined workflow, eliminating the need to switch between software thanks to its third-party integrations with platforms such as WordPress and Google Search Console.

Here are some additional capabilities:

• Leverages NLP and GPT technology to produce well-optimized content.
• Competitor analysis digests successful content from competitors to uncover their ranking strategies.
• Content planner promotes structured content campaigns with its inbuilt content planner tool.
• Customizable analytics allows users to monitor content performance.
• Supports over 170 languages catering to a global audience.
• Integrates with popular web browsers and platforms for a unified user experience.

WordLift

WordLift employs metadata to improve the content in a way that's favored by search engine algorithms, particularly Google. By using WordLift, content is essentially translated into a language that search engines understand, which boosts SEO equity. It's designed to automate digital marketing tasks, with a mission to augment the visibility of your website.

The AI capability of this tool also contributes to the creation of a Knowledge Graph, which helps search engines to comprehend your content's structure. Additionally, WordLift provides a content recommendation system, potentially turning readers into customers by suggesting relevant products within your ecosystem. All these functionalities are guided by the users' company guidelines and tone of voice, ensuring a consistent reader experience.

Other features include:

• Content Recommendation System that suggests products to users, creating meaningful connections between your existing content.
• Generative AI-powered content creation that scales content production within the company's guidelines and TOV.
• Integration with Data Studio for creating shareable, comprehensive reports.

Munch

As video becomes more and more present in search results, lots of SEOs are looking for easy ways to repurpose written content into YouTube videos, TikToks, and more. Enter Munch.

Munch AI is a leading content repurposing tool in the video editing category. It's designed to create, repurpose, and analyze content across multiple platforms. The platform uses artificial intelligence to extract the most engaging clips from your long-form videos, enabling you to create and distribute impactful content.

One of the key features of Munch AI is its ability to analyze engagement and control monetization. It provides insights into how your content is performing, allowing you to make data-driven decisions about your content strategy.

Using an AI content tool can help improve your website’s SEO traffic by providing you with high-quality, targeted content. These tools use natural language processing (NLP) and machine learning algorithms to analyze user search intent and create tailored content that is more likely to rank higher in SERPs.

The AI SEO tool can also identify which keywords are most relevant to the content topic and suggest ways to optimize existing and new content for better rankings. Additionally, AI content tools can help automate the process of creating optimized content. This automation allows you to spend less time manually optimizing each piece of content and more time focusing on other aspects of SEO or marketing, such as building backlinks or tracking analytics.

Overall, using an AI tool for SEO can help improve your website's ranking by providing high-quality, targeted content that is tailored to meet user intent. It also makes it easier and faster to create optimized content without having to spend a lot of time manually optimizing each piece.

Here are practical ways SEO pros are using AI right now:

Creating Content

AI content writing tools can be used to create a variety of different types of content, including blog posts, articles, website copy, product descriptions, social media posts, and more.

These tools use NLP technology to generate unique and compelling content in minutes rather than hours or days.

“One of my favorite things to do is use AI to help me come up with FAQs that would be helpful to users, analogies to help beginners understand complex topics, or summarizing content so I can use it on other platforms, like our email newsletter or social media channels,”  said Marketing Director at Sixth City Marketing Sarah Blocksidge.

Additionally, they are able to suggest relevant keywords based on a given topic or query which helps ensure that your content is optimized for search engines and reaches the right audience.

Creating original content from scratch using AI writing assistants is a powerful way to scale content velocity, the rate at which you’re able to publish new content on your website. In some cases, it eliminates the need for extensive research and writing, freeing up more time for other important tasks such as content editing, content distribution and reader engagement.

How To Create New Content Using AI In 4 Steps

You may be tempted to write a new piece of content in one shot and while many AI tools on the market are capable of this, it’s best that you work in chunks or sections.

1. Creating a content outline: The first step in creating new content, whether you use AI or not, is to create an outline. This will serve as a guide and help you organize your thoughts and ideas. It should include the focus keyword, headers, required internal and external links, and key points that you want to cover in your content.
2. Writing your introduction: After creating an outline, the next step is to write your introduction. This is where you introduce your topic and grab the reader's attention. You can use AI tools like Jasper, to generate many iterations of introductions and choose the one that best fits your content.
3. Organizing and structuring: Using AI tools can also help you organize and structure your content.  With natural language processing capabilities, these tools can identify and group related sentences and paragraphs, making your content flow more smoothly.
4. Refining and editing your content: Finally, use AI tools like Grammarly to refine and edit your content. These tools can help identify spelling and grammar errors, suggest word replacements for better readability, and even offer insights on sentence structure and tone. By utilizing these tools, you can ensure that your content is polished and error-free before publishing.

By following these four steps, you can create new content using AI in a cost-efficient and timely manner.

How Does Google Feel About AI-Generated Content?

Google has officially taken a positive stance on the use of AI-generated content for SEO strategies as long as it meets certain criteria such as being original and providing value to readers.

It's important to remember that Google is still against low-quality content, whether it's generated by humans or AI. So it's important to use high-quality tools and to still have humans edit and fact-check the content.

Google obviously doesn't condone plagiarism or any other form of manipulation/black hat SEO tactics when using these types of tools so it’s important to be mindful when creating your own content with them.

Will AI Replace Human Writers?

In its current form, it’s highly unlikely that you’ll replace your human writing staff with their AI counterparts. This is because AI should be used as a tool, not a solution. Human writers equipped with savvy tools are able to produce content more effectively than those without, so  it’s essential to use AI in conjunction with human writers.

AI can certainly assist in the writing process by providing suggestions and helping with tasks like grammar and spelling checks. However, it still lacks the creativity, critical thinking, and emotional intelligence that humans possess. This means that while AI may be able to generate content, it cannot truly understand the nuances of language or tailor content to specific audiences.

There are also ethical concerns surrounding the use of AI for content creation. As AI continues to advance and become more sophisticated, there is a risk of losing control over what is being created and published. It's important for companies to establish guidelines and standards when using AI for content creation to ensure that their brand values and messaging are upheld.

SERP Research and Keyword Analysis

AI Chatbots can also be used to conduct keyword research and analysis, which is essential for any successful SEO campaign.

By leveraging the data gathered from users, chatbots can provide insights into what keywords people are searching for, as well as how they are being used in search engine results pages (SERPs). This information can then be used to optimize content for better rankings.

Chatbots for SEO also offer advanced features such as keyword classification which allows you to group related keywords together in order to optimize your SEO strategy even further.

Technical SEO

Technical SEO is basically anything that is done to a website with the intention of improving its search engine ranking. This includes tasks such as optimizing website speed, creating a user-friendly site structure, and implementing schema markup.

AI content tools can automate tedious and time-consuming tasks such as:

• Creating static XML sitemaps
• JSON-LD schema
• Crawl directives for robots
• Programmatic content projects

This saves time and resources, allowing you to focus on other aspects of your SEO strategy.

Content Strategy Development

Chatbots can also be used to develop a comprehensive content strategy that takes into account the user's needs and preferences. By understanding what users want, chatbots can help SEO professionals create content that is more likely to rank higher in SERPs and attract more visitors to the website or blog.

“AI helps me outline articles for our B2B SaaS platform much more efficiently than before, and ensures that I'm not missing anything that competitors have covered," said Emily Neal, SEO and content specialist at DSMN8. "As an SEO, naturally I use a variety of tools for conducting keyword research before writing any content. After this research phase, I put my notes into an AI tool to generate a blog post outline. I then ask the AI if I have missed anything, and it often suggests angles/points I hadn't previously considered. It saves me time, and helps level up my content.”

Improving User Experience

By providing quick answers to user queries, chatbots can improve the overall user experience on a website or blog. This improved user experience will lead to increased engagement with the website or blog, which in turn will result in higher rankings in SERPs due to increased dwell time on the site.

Enhanced Website Functionality and Ease of Use

Chatbots can also help enhance website functionality by providing automated responses that are tailored specifically to each user's needs and preferences. This makes it easier for users to navigate through a website or blog, resulting in improved usability which leads to better rankings in SERPs due to increased dwell time on the site as well as improved engagement with the content on the page.

Generate More Leads

Finally, chatbots can be used to generate more leads by engaging with potential customers who visit a website or blog looking for information about a particular product or service offered by an organization or business. By providing personalized responses based on each user's individual needs, chatbots can help increase conversions from potential customers into actual paying customers, resulting in more sales and revenue for an organization or business over time.

"We use advanced AI algorithms to scan and analyze the online profiles of our target audience," said President of Ascendly Marketing Marshal Davis. "This enables us to craft highly personalized cold emails that resonate with the recipient's interests and needs. The result is a dramatic increase in both open and response rates, transforming the effectiveness of our outreach campaigns.

More on How Jasper Helps with SEO

Jasper offers a lot of ways to help you with SEO, but my current favorite is Jasper Chat.

Jasper Chat for...anything

With Chat, you can ask Jasper to help you, well, do anything.

Here are a few things you can do with Jasper Chat:

• Create FAQ schema markup
• Write FAQ questions and answers
• Write meta descriptions
• Create blog outlines

Want all the tips and tricks? Read more about using Jasper Chat for SEO.

Meta Description & Title Tag template

If you're more of a template person, Jasper offers several Meta Description & Title Tag templates to use for blogs, home pages, and service pages. These templates are optimized for search engines and help you create engaging and clickable content.

Content Workflows

Use our content acceleration system to help you quickly (and we mean, in a single click from in a single brief) create:

• New landing pages
• Blog posts
• Social media content
• Press releases
• Emails
• Rewritten content for content refresh projects

Note: This article was most recently updated October 2023 with more relevant tools and use cases by Jasper's SEO lead, Krista Doyle.